Marketing Political Party : A Sustainable Concept For Political Party

Hemm...
Dear Readers, it is look like a hard topic, isn't it?

Well, I am sure this article is very important for better future of human civilization.

A good political party has wellknown to this terminology. Even sometimes it is considered as a tactic and strategy to win the race. But how a political party can win in the next ten years infront?

Here the concept of marketing politcal party is needed.

The marketing concept for marketing political party is not different from the marketing principle in general. The three in one concept, i.e, Branding and Rebranding, Positioning and Repositioning, and Deferenciacy is the action in such a periode.

Branding the poltical party can done through some activity like promotion but at present time the best promotion is the educated promotion. In this era the promotion with sensational offer is not effective. The education process to the supporters and leads should be done elleganty. Some political party that have done this process can be seen as Partai Keadilan Sejahtera in Indonesia.

I stated this party as a future party because the process to brand its party is very well. This party place the education as the basic of the party. This party also provide the education from the basic level especially the education of moral and religion.

As the impact of their activity make the mouth word run very well. This party is known as a solid party and this branding is very strong.

Well, next step is positioning. In the concept of marketing the positioning is very important to win the market. And in the first step of any business should be first determine the positioning of service. And it is as a strategy to develop the company to more widespread area.

Speaking about the party, I take a study from Partai Keadilan Sejahtera (PKS). PKS has a good positioning for the moslem. And they take place to the heart of moslems. In some big city, this party wins very much.

The third step is the differenciacy. Even a little or small should be there. This small stuff should be sharp. And it will make different.
Talking about the party, I will take a look to PKS. The movement is really different to other party. This party always be the pioneer in the field action for helping people in disasters and so on. The difference of this party from other party is in the real activity. They also rely on the system concept with strong branding of Party. This party has afforded to make people trust to the party not to person. The integrity among the members is very wonderful.

Ok, the process of marketing of a political party should be done fully of consistance, commitment, and integrity. The innovation as the soul of party movement should be conducted to face the alteration. The shifting of paradigm in developing the political parties should be directed to value base not only propagation.

Hopefully this article is not to hard for readers.