Friday, April 18, 2008

Race to Fortune 500: A Case Of Tiens Group

Yup :)

Today, I wish to share about a remarkable tactic and strategy done by Tiens group to race to fortune 500.

As we know it is not easy to be the top 500 company in the world. But why I give a case from Tiens Group or Tianhi.

The company that established in 1992 in China has made a remarkable progress since it adopted the network marketing system. And know it has had branch office in about 190 country with 5000 stokist around the world.

Well, what the tactic and strategy of this company to race to fortune 500.

Tobe fortune 500, a company should have the omzet at least US$100 billion a year. And it has been reached so far by some company of oil, telecomunication, pharmacy, retail, and realestates.

And in fact to achieve this position usually need more than three decades. But observing the Tiens group I consider it sure possible to race to fortune 500 in the year 2010.

Based on the plan from Li Junyuan the president of Tiens Group the position of fortune 500 could be reached through implementing the six interaction network.
1. Logistic International network. So far tiens group have cooperated with 200 big company from all around the world. And the partner company have been ready to supply their product to Tiens group. Pfizer, L'Oreal, unilever is including the company that cooperate.

2. Human resource network. Nowdays tiens group has more than 15 million distributors in around 208 countries. This is a big human resourse for tiens group.

3. Tourism and Travel Network. Due to the need for travelling and tourism in the future, tiens make the network of travel agent in around the world. This concept will give benifit to the distributors and company.

4. Capital Flow Network. It make Tiens Group possible to develop the company to bigger company. The capital flow will be used for developing the mlm supermarket and etc. And today this company have done go pulic in some International Stock Exchange as in amex and nasdaq.

5. Internet and telecomunication. Internet will connect all human resource of tiens group for better personal development and communication between company and the distributors, make efficient distributors and develop the company management.

6. Education Network. Tiens group develop the university to fullfill the requirement of company employee and to develop the distributors capability.

All six interaction network will start working together and synergy to guarantee this company to the position of Fortune 500.

What can be studied from this case?

Hemm, it's hard enough to race to fortune 500, right?

Well, do you know the key factor of a big company?

Yes, the man behind the company. The leader. Mr. Li Jinyuan. He is a Visionary Leader. A great powerful of integrated concepect and intelligence.

So, my conclution is the great concept of tactic and strategy are born from the man that has a great vision and intelligence.

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