Wednesday, April 16, 2008

The Thing Should Be Known By Every One For Success In Marketing

Dears readers,

Do you know that million marketer stop their effort to be the best marketer because this simple thing. It's really a simple thing if they know and realize that it can be solved.

Yup, what is it? You are wondering?

Prospects. This word is a keyword for anyone who involves in marketing. Because for anyone who has a big number of prospects that can make his marketing business to be wonderful. And some other marketers feel frustration about the limited prospect.

So what should be done to overcome this problem?

Ok, before I explain how to overcome this matter I will give some description.

In your opinion, how many people do you know well and how many people that you even don't know?
How many things that you have recognize how many that you don't?
Or even how many planets that you know the name and how many that you have not found?

From that question I am sure that the thing that you don't know is more than you know. And also about the people.

May be you only know some people around you that are your family and friend or collegues. But most people you don't know.
So the conclusion your potential ini marketing is the people that you don't know.

The people that you don't know is the target market. They are your next leads. So the effort is the the keyword namely PROSPECTING.

The activity of prospecting is making relationship with some people that you are really unknown. They are around you. And how the best practice for prospecting depend on the culture of the people where they live.

And I suggest a good method for prospecting is a referral method. For the method that will make success is not only to know on the street or at a glance because people need the trust before make the transaction. And in fact some people choose better their friend in the similiar business that any one that they don't know.

So to take advantage from propecting is by developing the three of name. Three of name means we make the coincidance among people for instance family, friend, collegues, hobby club, and etc. And when you contact some one you will tell that the phone number got from his or her friend. This method will be more strong than other. And we should be decipline to run prospecting at least 2 - 5 person a day.

In internet the method of prospecting could be also done. And by internet is also more flexible. You can join some group that intend to your topic. Then make interaction with them but I suggest that you should be the problem solver in that group not as the problem taker. If you are know as a problem solver your credibility will better and some people will wish cooperate with you.

The capability in prospecting is needed in marketing business. And to be the expert of prospecting need some training and practice. So many practice will make you to be the expert of prospecting. From this step your next step in selling the product or marketing plan will more joyful.

So no worry if you just have a few prospect or less prospect or even you have lost. You just need to do a simple thing that we call Prospecting. With a rigth way I am sure your business will run bigger and bigger.

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