Tuesday, April 29, 2008

Sustainable Internet Marketing

Dear readers,

Final target for every one in doing business is the achievement of passive income. So, what should we do to get passive income through internet marketing?
Some newbees think that by buying the domain and hosting the income will come. And for some periode they will waiting for the income. But what happen in fact? Not at all even a cent?

Why?
Internet marketing is not different with convention marketing. The true marketing needs some effort to contact the leads (candidate of customers). Follow up them with the deeper information. And try to make a trust between. No one will buy the product if they don't trust us.

To build the trusteeness is not easy. But the thing that we can do is giving the true service since the first time. Don't give over promise if we are not sure we can fullfill it. To atract people say it properly.

The principle in internet marketing has related to branding, positioning and differenciacy. And the first thing to determine when you want to involve in internet marketing is determining the niche market. I mean who is the specific people that will need the product or service. For example, I make this blog for specific people that want to discuss more about marketing and its aspect. For other people that not involve in marketing is not an obligation.

If we have determine the niche market we need to make the website to be a sustainable website. I mean the site will be in heart of your customer so they will come back. In marketing terminology we say it as branding process.

To make your website sustainable you need to make what we call authoririty site. This siter is a portal site that make it possible to interact among the customer and you. And don't forget to complete it with blog.

A sustainable site has strong character in some aspects;
1. Content. The best content will guarantee that your site will be the searched site. And the quality site has credible content to be the reference. So make your content to be the best. And your service sure it.

2. Forum. In some topic it will need forum that will discuss much about the topic especially if your customers need to share with other about their experience in using some product for instance.

3. News letter. A news letter is an upgrade information that will build the knowledge of your customer and also make the trusteeness to your service and product better.

4. Viral report. The free viral report is a report that will link to your website and product. It also will boost your business.

The consistency in updating your company and service will make you conquer the market in your specific niche market.

Ok. Good luck with your internet marketing.

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